Revolutionizing Wine Packaging: Aznauri Sparkling Wine and Gift Box

Valerii Sumilov's Innovative Design Approach to Georgian Alcoholic Beverages

The inspiration for the Aznauri Sparkling Wine and Gift Box design came from the need to update the brand's visual identity in a rapidly changing market. Sumilov used the initial concept of the brand as a basis, but significantly expanded its possibilities, completely rethinking the system of graphic communication with the consumer. The new design features a noble family coat of arms as the logo, symbolizing the status and aristocratic luxury of the old Aznauri Georgian family. A necklace-shaped label on the bottle neck further enhances the image of luxury.

Modern print and post-printing technologies were used to realize this design. Techniques such as embossing, stamping, and special tactile polish were combined with high-quality paper to achieve the perfect vision of the visual design. The result is a product that delivers pleasant visual and tactile sensations to the customer at direct contact with the product in the store.

The design process was not without its challenges. As this was a new product niche for the Aznauri brand, it was crucial to make the product fashionable, glossy, and attractive, while also conveying the essence of the Aznauri brand concept. Extensive research was carried out to ensure the final design optimally reflects the branding concept of the product and the winemaker itself.

The Aznauri Sparkling Wine and Gift Box design project started in spring 2018, in Kiev, Ukraine. Today, Aznauri sparkling wines are widely represented on the Ukrainian market and are successfully exported to other countries of the world. The design has undoubtedly caught the eye of consumers, improving sales and enhancing the brand's image.

The Aznauri Sparkling Wine and Gift Box design was awarded Silver in A' Packaging Design Award in 2019. This prestigious award is rewarded to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation. The award is a testament to Sumilov's strong technical characteristics and splendid artistic skill, and his ability to introduce positive feelings, amazement, and wonder through his designs.